UCLA

With the goal of increasing donations, INK began the process of re-architecting and designing UCLA's Fund website. Focusing on tangibly describing how the funds would be appropriated, the site's structure became more streamlined and focused on driving users to definitive calls-to-action. In addition, a deeper integration with social media channels Facebook and Twitter was also recommended, as users could submit personal photos of their view of UCLA for posting on the site's homepage. Once selected, that user's social media groups would be notified and directed back to the site for future giving opportunities.

Clients

Testimonial

When the UCLA Fund started working on a website with INK, we were faced with many challenges. We had a restricted budget, needed to satisfy everyone involved in the brand of the Fund as well as UCLA as a whole, and we were already working with various vendors for our communications. INK understood and was open to it all. They were also very different than other companies that just build websites. From their comprehensive competitive audit in the beginning of the project–which included the best and worst sites of our academic peers, the non-profit sphere, and e-commerce–I knew that we would be getting a sophisticated and cutting-edge product from them. Much more than a website, INK delivered a critical component in our integrated marketing and fundraising campaign.

Kimberly Truhler
Assistant Director, Communications UCLA Fund