SmartStop
With more than 50,000 self-storage facilities operating in the U.S., staking claim
to a fresh, new retail brand proved to be a challenge. With the launch of the new
SmartStop brand, INK has successfully positioned this rising star in the self storage
industry as a company that thinks about its customers' storage needs a little differently.
With the new name, logo and branded collateral in place, we now turn our attention
to the launch of this new brand across SmartStop's 50+ locations nationwide. Building
a truly unique retail experience in this category is our ultimate goal, so stay
tuned for updates along the way.
Case Study
Challenge
As a national self-storage provider, SmartStop was looking to make their website most effective for their audience through additional enhancements to the website in both design and implementation in order to better promote the SmartStop brand.
Strategy
The goal of these additional web enhancements was to allow consumers to purchase moving supplies, be able to view the site on-the-go through a mobile-friendly version of the site, have an engaging and satisfying web experience through use of an interactive storage calculator and inventory system and overall show how SmartStop is the "smarter" choice.
Results
INK delivered a easy-to-navigate website that not only brings the consumer closer to the services SmartStop offers, but also works as an integral part to the overall SmartStop rebranding. Since the re-launch, SmartStop has seen a dramatic increase in website traffic and usage. The number of online monthly rent payments has increased by 192%, website unique logins by 100%, new website registrations by 63%, and the number of new storage units booked online by 20%. The redesign of the SmartStop website captures the brand's commitment to making the self-storage experience easier, smoother, and more enjoyable.