OC Credit Union

The Orange County's Credit Union website was in need of a makeover. Our job was simple: bring the customers back in by streamlining the interface, provide fresh features and back it all up with state-of-the-art information protection. We designed a consumer-oriented experience, featuring an intuitive navigation system and progressive account elements to create a better experience for their customers. Our designers and developers rebuilt the website from the ground up, starting by reconnecting the Orange County's Credit Union brand goals with the web output to reinforce the continuity of the brand.

Clients

Testimonial

Thank you for making The Seasons of Life campaign a huge success! We've received awesome feedback about the sessions and the new concepts. And, the website is a huge hit! … Finally, the content for the sessions, all the props, and exercises took our expectations to another level. INK is the best! We love working with you!

Lynda Savoit
SVP/CMO, Orange County's Credit Union

Case Study

Challenge

Limited awareness and consideration against other banking options.

Strategy

Develop a rallying cry for the organization, train the associates on how to "live the brand," and develop a means by which the brand can be extended to the credit union members.

Results

When INK developed the tagline, "With You All the Way," OC Credit Union had the big idea they could rally around. We then went to work in re-architecting the hundreds of products the credit union offered into a thematic system called The Seasons of Life, which bundled like-minded products based on a member's life stage. With a new product segmentation strategy and visual standards, we turned our attention to associate training and workshopping in an effort to permeate the brand across all areas of the organization. The brand re-launch culminated with a member-friendly personalized online banking experience via their redesigned and redeveloped website.