Legendary Pictures
Legendary Pictures, creators of wildly popular films Watchmen, The Dark Knight,
300, Batman Begins and The Hangover, hired INK to rebrand the iconic studio via
a new website and strategic marketing campaign. The new website helped to position
Legendary Pictures as the gold standard in creators of graphic novel films and edgy
comedies. Our goal with Legendary Pictures' new marketing plan and website was to
depict the iconic studio's unique place in the entertainment industry and position
it as "fans first." The passion the Legendary team has for these films is evident;
and it was simply our job to translate that passion into a memorable marketing campaign
and digital brand launch.