LeadPoint

LeadPoint, a fast-growing online lead exchange, needed to update its web experience and marketing collateral to reflect the cutting-edge nature of its business. We began by designing a web interface that leverages lively photography reflecting the "leads" (people!) that make up the core of the business, and a modern, smart look and feel that reflects the leadership position of LeadPoint in the marketplace. Based on this strategy, INK is helping LeadPoint to extend this visual position to other collateral, including a direct mail piece aimed at attendees of an education conference, as well as an international version of the newly developed site.