KoldCast
KoldCast's goal is to be the first true television network to deliver pure entertainment
in superior quality style over high-speed Internet connections. We teamed up with
the minds behind KoldCast to help shape and produce their vision of the future of
entertainment. KoldCast provided the talent – hundreds of independent filmmakers,
actors, artists, musicians and other inspired contributors – to make its website the
ultimate showcase of original talent on the web. We provided the creative engine
to drive branding, design, marketing, public relations and technology development.
Together, we're making television history.
Case Study
Challenge
Building an online content platform from the ground up. Where to start?
Strategy
With nothing more than a unique name and an idea to launch a new content platform, KoldCast enlisted INK. Starting with a brand platform, logo and tagline, we targeted the 18-24 male demographic with edgy content not suitable for mainstream consumption. Working to develop new forms of online advertising, one of the industry's first embeddable and shareable video players, and adjacent social media experience, INK went to work in bringing the KoldCast experience to life.
Results
INK aggressively launched KoldCast in 2008, and their network has grown to become of the largest broadband television providers in the world.