KCC

Kurtzman Carson Consultants, the market leader in providing administrative support to companies undergoing a bankruptcy or restructuring process, wanted to increase customer awareness of their services and expertise. KCC wanted to promote its high caseload capacity while generating a new, consistent stream of sales leads to compliment its current business development efforts. To accomplish these goals, INK conducted research and strategic planning, which yielded promising opportunities for an awareness and lead generation campaign. To kick off this campaign, we provided KCC with an intelligent, straightforward ad that simply but confidently communicated KCC's position as the market leader, built to deliver high quality on the biggest of cases, continuing to transform the industry for the better.