Inside the Outdoors
Inside The Outdoors Foundation engaged INK to work on a strategy to help create
brand awareness of the organization's programs to the Orange County community, for
which INK created an annual event that Inside the Outdoors Foundation can leverage
for multiple years, and that provides a springboard for launching follow-on campaigns.
INK created and managed original content across all marketing efforts to drive Orange
County community members to a microsite to learn about and register for the numerous
programs taking place. Marketing donations were leveraged in the form of traditional
media, online media, print ads, online banner ads, e-mail blasts, promotional flyers,
promotional posters, and public relations, among others.
Testimonial
The team at INK has been wonderful to work with on any project. They are talented, receptive, resourceful and share our love of children and the outdoors. Their suggestions are very practical and timely. One of the best compliments I can give them is my supervisor's review of their campaign, ‘This is beautiful. Some of the best work I've seen.' Wow! I don't believe I've heard that from her before. INK is skilled at leveraging relationships to partner and net the best results. I'm happy to spread the word about INK and would be glad to answer any questions you might have. You would be fortunate to work with them! 
Pam Johnson
Inside the Outdoors,
Orange County Department of Education
Case Study
Background
Inside The Outdoors Foundation engaged INK to work on a strategy to help create brand awareness of the organization's programs to the Orange County community. Inside the Outdoors Foundation is a unique, hands-on environmental education program administered by the Orange County Department of Education that serves over 152,000 students annually, expanding their knowledge and understanding of science and the wonders of nature.
Challenge
The project is restricted to a limited budget and timeframe, therefore the challenge is making the most efficient use of funds through mediums that do not require an extraordinary amount of dollars or time. With the current economy, the need is stronger than ever to increase awareness and interest in the programs so that the organization can keep going strong.
Strategy
The goal was to bolster brand awareness in the OC community by promoting July as Inside the Outdoors Month, an annual event that Inside the Outdoors Foundation can leverage for multiple years and that provides a springboard for launching follow-on campaigns.
Results
INK created and managed original content across all marketing channels to drive community members to a microsite to learn about and register for the month-long event. INK leveraged corporate sponsorships and media donations to cover the cost of media exposure. An integrated awareness campaign was conceived and produced by INK, which includes a series of print ads, online banner ads, newsletters, promotional flyers, posters, and an informative microsite, all designed and conceptualized in-house with original photography.
Managed by INK, marketing donations were leveraged in the form of traditional media, online media, print ads, online banner ads, e-mail blasts, promotional flyers, promotional posters, and public relations, among others.