ILWU

ILWU Credit Union was looking for a more strategic way to increase membership amongst their target audience, Longshoremen in and around the Long Beach area. INK began by defining ILWUCU's brand voice and value proposition amongst this distinctive group. Once completed, we turned our attention to crafting a strategic marketing plan based on audience data, competitive spends, industry trends, etc. The results was a detailed marketing strategy and media plan along with a launch campaign aimed at speaking to the Longshoremen in their own unique voice.

Clients

Testimonial

INK did an incredible job of coming in, listening to our high-level goals and challenges, and pulling together a comprehensive marketing strategy that spoke to the unique qualities of our member base. They brought the perfect blend of research, creativity, and strategic ideas to the table and the output is one of the most targeted and progressive campaigns we've launched to date. Well done!

Guillermo Jimenez
CFO, ILWU Credit Union