Golden Spoon

Golden Spoon^® is the premier brand of soft-serve frozen yogurt in Southern California, Arizona, Nevada, and Southern Utah, with more than 100 stores open between the U.S and Japan and many more to come. As a pioneer in the frozen yogurt industry, Golden Spoon^® offers customers a natural, fat-free alternative to ice cream and has created a viable, long-term niche in this booming market. INK is working with Golden Spoon^® to create a unique strategic position, brand and communications strategy with management of creative efforts, and social media campaigns. Using INK's proven two-step process, INK conducts research interviews, surveys, and a SWOT analysis of competitors in order to develop a validated brand and communications strategy, focusing on identifying Golden Spoon^®'s unique selling proposition and distinctive voice. The Strategy phase focuses on customer segmentation, brand positioning, key messaging, and Creative.