Fabrik

In the world of external hard drives, design has not traditionally been a driving force. Fabrik's SimpleTech product line is entirely different. Through innovative product design and forward-thinking development of eco-friendly drives, SimpleTech stands apart from its competition. SimpleTech.com needed to reflect that same creative priority. Enter INK. We were selected to redesign and develop Fabrik's web properties, starting with SimpleTech. INK created a simple, clean interface where the products are the hero. Easy-to-use navigation and dynamic tools let users explore products, get closer looks and interact with 360-degree models of the entire SimpleTech line.