DirecTV

INK was commissioned to develop new UI and designs for DirecTV's DVR interface for over 18 million subscribers. The challenge was twofold: develop an interface that leveraged the expanded feature set of the new platform, while not diverging too wildly from previous interfaces. The goal was to keep it intuitive, yet progressive – all the while exploring the various ways DirecTV could differentiate itself from its competition.

Clients

Testimonial

In a very short span of time, INK has quickly proven to be a valuable partner of ours. Their ability to quickly understand our specific challenges and then respond with exceptionally creative ideas positions them well for a long-term partnership with DIRECTV. They have exceeded our expectations with the quality and depth of their ideas and recommendations, while bringing that unique blend of strategic thinking, high-end creativity and customer service in equally impressive doses.

Jon Dean
Creative Director, DIRECTV

DirecTV

Due to the confidential nature of this client, we are unfortunately unable to publicly display samples of our work. We would, however like to share the effect it had on our client.

"In a very short span of time, INK has quickly proven to be a valuable partner of ours. Their ability to quickly understand our specific challenges and then respond with exceptionally creative ideas positions them well for a long-term partnership with DIRECTV. They have exceeded our expectations with the quality and depth of their ideas and recommendations, while bringing that unique blend of strategic thinking, high-end creativity and customer service in equally impressive doses."

Jon Dean
Creative Director, DIRECTV