505 Games

Working with 505 Games, Dreamworks, Rolling Stone and Paramount, INK created highly animated and interactive microsites, sharable mini-games, banner ads, print ads, social campaigns, and entertaining game trailers for various game titles including Hotel for Dogs, Drum King, and The Legend of Zorro. When 505 Games entered the U.S. market, it needed a partner to help create buzz and excitement around the launch of its line of video games. 505 selected INK to help strategize, design and launch the marketing and media efforts for its higher-profile game titles. Generating millions of impressions and hundreds of thousands of unique site visits, INK's work proved to be both creative and effective.

Clients

Testimonial

INK brought a fresh perspective to our industry and had some interesting campaign ideas that we are excited to explore. They brought all aspects of our marketing needs to us in a single, cohesive package. It's reassuring to know that we have a single partner to lean on as we set out to launch our library of titles. We look forward to a great collaboration with them.

Jeremy Barnett
VP of Marketing, 505 Games

Case Study

Challenge

Little brand recognition in U.S. and limited marketing budgets.

Strategy

INK decided to leverage 505's licensed games and the buzz they were generating both online and offline in an effort to leverage the momentum. To promote Hotel for Dogs, we strategically placed media in outlets frequented by movie-goers within the targeted age range. In addition, we created viral and shareable Flash games that young adults could pass along to their friends, driving traffic back to the game's microsite. For The Legend of Zorro, we sought online communities of rabid Zorro fans and drove them to a branded YouTube channel, where users were encouraged to enter a sweepstakes by uploading funny Zorro videos.

Results

With limited marketing budgets and only 3 weeks of media exposure, INK generated over 20,000,000 ad impressions and 200,000 unique site visits to the Hotel for Dogs microsite, helping to clear all game inventory. Leveraging existing client relationships, INK was also able to secure a prize pool from VIZIO for the Zorro promotion in exchange for promotional consideration.